Internet Marketing News (December 2021)

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In this installment of December’s Internet Marketing news, we have everything from SEO Campaigns, and How To Beginner’s Guides, to predictions for 2022.

Instagram Reels Ads: How to Get Started

Reels ads are the latest ad format on Instagram. They join a long list of other ad placements, from traditional feed posts to Stories, IGTV, Messenger, and the Explore tab. And Instagram is pushing them hard. Here’s how to make this ad format work for you:
https://www.socialmediaexaminer.com/instagram-reels-ads-how-to-get-started/

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The 2 Types of Fear That Stop Most Entrepreneurs…

…And How You Can Use Them to Fuel Your Success

It’s natural to be afraid. In fact, it can even be a good thing.

Too often, we talk about fear as if it were only for people destined to fail. Cowards who never had the courage to succeed. But, if we’re honest, we can admit that we all feel some fear. In particular, we have all feared that we are not good enough and that we are not loved.

In this video, Entrepreneur Network partner Raul Villacis explains how you can not only embrace those fears but tap into them and turn them into fuel.

https://www.entrepreneur.com/video/299539

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Why P2P Marketing Is a Good Alternative to Influencer Marketing

When done right, influencer marketing is a fantastic opportunity to expand your brand’s reach and increase sales.

But depending on your budget, influencer marketing could be limiting. Plus, influencer marketing inhibits your brand from reaching those consumers who still trust their peers above all else.

Enter: P2P marketing.

https://blog.hubspot.com/marketing/p2p-marketing

What I Learned After Posting on 10 Platforms Every Day for 30 Days

An inside look into the challenges, discoveries, and unexpected results that come from focusing on building an audience on social media and posting every day on every platform possible.

https://www.entrepreneur.com/article/389001

The 2 Types of Fear That Stop Most Entrepreneurs…

…And How You Can Use Them to Fuel Your Success

It’s natural to be afraid. In fact, it can even be a good thing.

Too often, we talk about fear as if it were only for people destined to fail. Cowards who never had the courage to succeed. But, if we’re honest, we can admit that we all feel some fear. In particular, we have all feared that we are not good enough and that we are not loved.

In this video, Entrepreneur Network partner Raul Villacis explains how you can not only embrace those fears but tap into them and turn them into fuel.

https://www.entrepreneur.com/video/299539

Why Are Most SEO Campaigns Unsuccessful?

The majority of SEO campaigns end up unsuccessful — that is, they don’t meet the expectations of the people managing them. Why is this the case?

https://www.entrepreneur.com/article/381398

The Fastest WordPress Themes: Top 10 Choices to Win Every Competition Race

WordPress is one of the most popular content management systems being cost-effective, feature-rich, adaptable, and future-proof. But are they fast enough to make Google happy?

https://medium.com/javarevisited/the-fastest-wordpress-themes-top-10-choices-to-win-every-competition-race-df0ea798088c

8 TikTok Marketing Examples to Inspire Your Brand in 2022

According to HubSpot’s social media team, the video-based social app TikTok has serious growth and engagement potential for brands.

The platform, which allows users to make short, looping videos with special effects and musical overlays, is booming with more than 1 billion users.

Here’s how to leverage TikTok marketing in 2022.

https://blog.hubspot.com/marketing/brands-on-tiktok

The 4 Stages of Personalization [White Paper]

Personalization helps you move closer to your customers and inspire them to take desired actions. In almost all the marketing functions, you can add the element of personalization and improve your ROI.

Per Salesforce’s State of the Connected Customer, 57% of customers are willing to provide their data in exchange for a more personalized experience. The problem is that only 22% of customers are satisfied with the level of personalization that brands are delivering.

Digital Marketing Depot has published a new white paper ‘The 4 stages of personalization’ explaining the key stages of personalization.

https://digitalmarketingdepot.com/whitepaper/the-4-stages-of-personalization

The Beginner’s Guide to Low-Cost Business Ideas [Guide]

Ideation is one of the most important processes of starting a business. With clear business idea generation, you can have a strong vision for the business you wish to start.

Quick Sprout contributor Lars Lofgren has published ‘The Beginner’s Guide to Low-Cost Business Ideas’ to help you find great business ideas.

https://www.quicksprout.com/low-cost-business-ideas/

To celebrate Google Trends’s 15th anniversary, Google took a look at what questions about it have… well, trended. “How to use Google Trends?” and “How does Google Trends work?” were among the most-searched. So they decided to answer them with these 15 tips to help you get the most out of the tool and uncover interesting insights.

https://blog.google/products/search/15-tips-getting-most-out-google-trends/

Should You Use Emojis in Your Email Subject Lines?

We wanted to find out. That’s why we analyzed 1,000 emails from 100 of today’s top marketers. The result: 6.9% of subject lines included emojis. While that’s a small percentage, using emojis could increase your open rates.

https://blog.aweber.com/learn/emojis-in-email-subject-lines.htm

How to do Influencer Marketing to Grow Your Business (Complete Guide)

In this video, you’ll learn how to do influencer marketing by finding, vetting, and partnering with the right influencers to grow your business.

How to Add YouTube Videos to Your Website: A Step-by-Step Guide

Video adds value to your website, and the right videos can help drive increased traffic and conversion. As noted by Forbes, users retain 95% of the message when they watch videos compared to just 10 percent by text, making video a great starting point to streamline connection with prospective customers.

https://blog.hubspot.com/blog/tabid/6307/bid/13057/how-to-add-youtube-videos-to-your-site-or-blog.aspx

26 Predictions for Social Media Marketing in 2022

What can you expect to see from Facebook, Twitter, and the rest in 2022? With the pandemic disruptions easing, it seems a little easier to predict the next stages, with more stable pathways appearing.

https://www.socialmediatoday.com/news/26-predictions-for-social-media-marketing-in-2022/608443/

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